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An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks.

Brittaney is Adweek's European creativity editor.

This Fashion Brand Built a QR Code Into Its Clothes so People Can Easily Resell Them Later

Puppets Made From Upcycled Clothes Strut the Runway in This Quirky Fashion Campaign

This Brand Made a Human Meat Burger for Halloween, But It’s Not as Creepy as It Seems

How One Brand Expanded a National Park to Help Fight Climate Change and Preserve Wildlife

Subscriber Onboarding and Engagement Done Right

Organize and Leverage Your Measurement Toolbox

How to Use Video at Every Stage of the Customer Journey

Why Marketers Need Collaborative Work Management

The New Golden Age of Television Advertising

The Commerce Trends Transforming Marketing

The Power of Leading With Your Brand’s Purpose

Connected Commerce Promises a More Direct Relationship With Shoppers

By Ben Eachus, CEO and Co-founder, Flowspace

Adweek is the leading source of news and insight serving the brand marketing ecosystem.