The product promises to last longer than normal as it comes with no hole in the middle
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Morrisons has introduced a toilet innovation and shoppers are intrigued by the consequences the change can have in their bathroom experience - and beyond. The supermarket chain took to Facebook to share a new tubeless toilet roll - a wad of paper with no hole in the middle.
The Cushelle product promises to last longer than normal, as it's literally packed to the core with sheets of paper. But amused social media followers questioned the design choice in comments and were left a little confused.
Morrisons captioned their post: "Cushelle Quilted Tubeless toilet roll. No tube, just more cushiony soft paper. We've ditched the cardboard tube & instead packed more sheets of cushiony soft paper onto every toilet roll; which means if it seems to be lasting longer than normal, that's because it is!"
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Many users were understandably concerned what happens when the paper nears the end. Lesley Norris Adams asked: "What happens when you get near the end of the roll, does it just fall to the floor, I use the tubes for planting seedling, better than using plastic pots."
But Hazel Louise Wright replied: "nope it’s amazing holds on until right the end." Sioux Ball agreed: "They last twice as long and no they don't fall apart at the end of the roll. It's kind of stuck to itself towards the end, but comes unravelled with gentle pulling. Pretty cool."
However, tubes are not there just to hold toilet paper. Megan Hughes asked: "but what will my grandchildren use for crafting" and Lett Thornton added: "What am I gonna use for the kids craft homework now lol."
Pet owners were equally concerned. Sandra McLeod asked: "Oh no! What about all the hamsters and gerbils?" Rebecca-Helen Chandler said: "Aww noo, our bunnies love the tubes! we stuff them with hay and treats and they love throwing them round."
It seems there is no end to the uses of cardboard tubes. Joanne Armstrong posted: "Noooo how would you hinch your curtains." In case you're wondering, check out this Mrs Hinch trick.
Julia Hartstill said: "Packaging it in paper would make me more impressed!" - a sentiment shared by many. But others pointed out that paper is not great for the environment either, and that plastic wrapping is recyclable in most major stores.
Finally, some applauded the order that the change will bring to the family bathroom. Dawn Cartledge said: "I love Cushelle, now my 2 roll for 1 has no middle so my husband and son can't stack them on the side instead of putting them in the bin. Win, Win." Lisa Riseborough called it a "game changer" and said: "no more loo rolls left on the holder with the new one balanced on the top."
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